Our Story
In 2015, after the birth of my first child, I gained about 30 kg. Having always been naturally slim, I suddenly found myself feeling uncomfortable in my own body and determined to find a sustainable way back to better health.
What started as a desire to lose weight soon became a journey of discovering a healthier, more sustainable way to nourish myself and my family.
As I researched healthier foods available around me, I rediscovered many of the wholesome ingredients I had eaten growing up in Northern Nigeria—ingredients like fonio, baobab, tigernuts, cocoa, and dates that my mum insisted we eat, even though I did not always appreciate them at the time.
These are not new discoveries—they are time-honoured ingredients that have nourished families across West Africa for generations. Our goal is simply to make them easier to enjoy in today's busy world
Little did I know those same ingredients would one day shape the future of my family and my business.
As I started incorporating these ingredients into my meals, I realized they made healthy eating easier to maintain. They were wholesome, satisfying, and—best of all—delicious. For the first time, healthy eating felt sustainable rather than restrictive.
That realization changed everything.
I started sharing recipes and simple meal ideas on social media, and before long, other mums began asking where they could buy these ingredients and how they could use them in their own kitchens. The more people asked, the clearer it became that there was a need to make these wholesome ingredients easier to find and easier to use.
That is how Aga's Wholesome was born in Lagos, Nigeria, in 2017.
To make healthy eating even easier, I started creating convenient blends using these wholesome ingredients—products that continue to help families enjoy healthier meals with less effort.
As our community grew, so did my desire to support families beyond simply providing wholesome foods. In June 2022, I became a Certified Health Coach so I could better equip families with practical nutrition knowledge alongside the products we create.
When my family moved to Canada in 2021, I quickly realized many of these wholesome ingredients were still difficult to find in convenient, ready-to-use packs. So, in February 2024, Aga's Wholesome proudly launched in Canada to make these nourishing foods more accessible to families here, too.
Today, our mission remains: to promote health and wellness through clean, delicious, and nutrient-dense foods inspired by the rich food traditions of West Africa.
Because we care about your health, every product we create is made with carefully selected, high-quality ingredients.
Whether you are naturally sweetening your morning coffee, preparing a nourishing breakfast, blending a wholesome smoothie, or creating flavourful everyday meals, we are here to help you make healthier choices without sacrificing taste or convenience.
Thank you for allowing us to be part of your family's healthy eating journey.
We look forward to helping you enjoy the food you love while nourishing the people you love.
Ebube Akah
Founder, Aga's Wholesome
What you won’t find in our products:
Refined Sugar & Artificial Sweeteners, Preservatives, Artificial colours and flavours, Monosodium Glutamate (MSG), Gluten and Dairy, Unlabelled Allergens, Heavy Metals & Pesticides, GMOs